"Growing up in West Texas, I was instilled with a deep rooted love of everything the desert offered: bleached sands and blushing skies and a midday sun so bright you'd never believe it could sink into night. Desert imagery isn't so much my inspiration as it is what comes tumbling out of me naturally. It's the language that I know.
The name of my shop itself comes from the melding of my name and herradura, Spanish for horseshoe -- a token of luck that I took for my own."
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